среда, 14 марта 2012 г.


ATG Enhances Catalyst Program, Unveils ATG Mobile for Android.


hich enables clients to create native Android applications to support mobile shopping of ATG-powered e-commerce sites.
Launched last year, the ATG Catalyst program is a community-supported asset distribution channel designed to inspire innovation, enhance pATG, a provider of cross-channel commerce solutions, said it has expanded the ATG Catalyst program to include ATG Mobile for Android, wroduct implementations, and further connect ATG customers and partners, the Company noted in a release. Since the program's introduction, more than 2,680 catalyst assets have been downloaded by developers who have used the valuable resources to enhance various cross-channel commerce initiatives. ATG clients have leveraged these available assets to build new features and applications, and enhance existing functionality to improve the customer experience on the web and across channels.
In a release, the Company said that ATG Mobile for Android provides a framework for clients to create and manage shopping applications optimized for Android-powered devices, including full m-commerce support.
"The framework ATG provided via the ATG Catalyst program helped jumpstart our development efforts, while still granting us full control to create and launch a mobile shopping application that is customized for our brand," said Marty Keane, senior vice president of e-commerce, Bluefly, Inc. "It gives our customers easy access to all of Bluefly's products, including a select iPhone assortment of our best designer apparel and accessories. The ATG framework also allowed us to create a truly seamless integration between the web browser experience and the mobile experience. Customers can start their Bluefly purchase on a computer and complete that same order using their iPhone, or vice versa. We've created a Bluefly shopping application that delivers an incredible experience for customers using the iPhone or iPod touch."
"When we launched the ATG Catalyst program, we strived to create an open-source inspired venue where our partners, customers, and internal teams could share ideas and code that would help them innovate on the web and across channels," said Bill Zujewski, vice president of product marketing, ATG. "In the first year, the program has achieved these goals and has played a particularly significant role in helping our clients realize the potential of mobile commerce. Today, Android has emerged as the largest smart phone platform in the U.S. and is the fastest growing worldwide. By providing a catalyst asset that makes it easy for our clients to create and launch mobile shopping applications optimized for Android devices, we are helping our customers stay ahead of the mobile revolution."
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